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Season 2 Episode 18: A Beginner’s Guide to FB Ads

Season 2 Episode 18: A Beginner’s Guide to FB Ads

by Dawn & Traci | Sep 23, 2019 | Happy Hour, Podcast

FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.   Get into a zen mindset. Be ready to stay calm for the first 90 to 180 days. You have to resist making decisions on...
Season 2 Episode 17: How to Handle Online Marketing As An Extrovert vs Introvert

Season 2 Episode 17: How to Handle Online Marketing As An Extrovert vs Introvert

by Dawn & Traci | Sep 9, 2019 | Happy Hour, Podcast

Online marketing can be difficult as an introvert but it isn’t impossible. You get to do what you want in your business and staying true to your energy source is important. You don’t have to be an extrovert to put out video and marketing content....
Season 2 Episode 16: Focusing on Visuals in Your Marketing

Season 2 Episode 16: Focusing on Visuals in Your Marketing

by Dawn & Traci | Aug 25, 2019 | Happy Hour, Podcast

Imagery and good creative assets are essential for marketing. You don’t have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good visualss because they are visual learners....
Season 2 Episode 15 – Features, Advantages, Benefit

Season 2 Episode 15 – Features, Advantages, Benefit

by Dawn & Traci | Aug 12, 2019 | Happy Hour, Podcast

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. You can tell when someone is struggling with their ad copy because it is only about the features. If...
Season 2 Episode 14: Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

Season 2 Episode 14: Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

by Dawn & Traci | Jul 29, 2019 | Happy Hour, Podcast

What do you do if you’re in an industry where you can’t leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Google, Facebook and, even...
Season 2 Episode 13 – Are You Getting Advice From the Right People?

Season 2 Episode 13 – Are You Getting Advice From the Right People?

by Dawn & Traci | Jul 15, 2019 | Happy Hour, Podcast

It’s challenging to know who to take business advice from, but with time and mistakes comes wisdom. Here are our best tips for weeding out the bad advice.   Remember, everyone is human. All of the experts out there are human. Nobody knows everything and...
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