by Dawn & Traci | Jun 30, 2019 | Email Marketing, Happy Hour, Podcast
If you don’t have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach It’s the Yellow Brick Road you lead your customers down. You need to make sure it makes...
by Dawn & Traci | Jun 17, 2019 | Happy Hour, Podcast
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we...
by Dawn & Traci | Jun 4, 2019 | Happy Hour, Podcast
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle This is start to finish – from your initial contact through the sales. There are a lot of...
by Dawn & Traci | May 20, 2019 | Happy Hour, Podcast
Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Before, people were looking for ways to get as much reach with as little interaction as possible, but it’s...
by Dawn & Traci | May 13, 2019 | Email Marketing, Happy Hour, Podcast
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You We all struggle with negative feedback. It feels bad, but as you grow bigger, the more...
by Dawn & Traci | Apr 15, 2019 | Happy Hour, Podcast
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. It helps with your audience research and...