How knowing your perfect potential client helps in advertising.
It helps with your audience research and ad copy.
Ask yourself, “What are the characteristics and problems of your client?”
The other piece that matters is the mindsets you and your client share.
How do your clients feel right now? You need to know the story to get them from feeling a to feeling b. You can't interrupt their thought process.
What do they read, hear, see, say? Create an empathy map.
How knowing your perfect potential client helps in your funnel.
You have to keep in mind where your audience is at. You know it from the ultimate result – you have to walk them through to get to that journey.
Read the book Storybranding and go through the process.
Have a picture of your potential client and write each email for them.
Getting this right will make sure you attract the right people and repel the wrong people.