Season 2 Episode 12 – Why Not Having a Sales Funnel is Hurting Your Profits

sales funnel hurting profits
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If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel.

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Sales Funnels Are a Common Sense Approach

It's the Yellow Brick Road you lead your customers down. You need to make sure it makes sense.


Congruency Is A Marketing Principle

Principles and strategies like this will stand the test of time. You can apply it to social media, blogging, marketing, email marketing, sales funnels and more. It goes back to building that Know-Like-Trust factor that we talked about in Season 2 Episode 8.


Businesses That Need Sales Funnels

ALL businesses need sales funnels. So many e-commerce businesses do not create sales funnels. Sales funnels are also lacking in the author model.


Share Your Expertise on a Deeper Level

Take them past your book or low-priced product to ascend to the deepest level of working with you.


What Do You Do At No Pitch Events

Get them onto your mailing list! If they loved what you were speaking about, they can get to a higher level with you through your sales funnel.


If You're Selling On Amazon

Don't be afraid to have a backend funnel, like a card or an insert within the product that directs them to your website.


If You Have an E-Commerce Funnel

A basic sales funnel will increase your order value by 20% on average. If you have a multi-step e-commerce funnel with upsells and downsells, it increases your order value by 60%.


Where to Find Us

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing






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