If you don’t have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel.
Sales Funnels Are a Common Sense Approach
It’s the Yellow Brick Road you lead your customers down. You need to make sure it makes sense.
Congruency Is A Marketing Principle
Principles and strategies like this will stand the test of time. You can apply it to social media, blogging, marketing, email marketing, sales funnels and more. It goes back to building that Know-Like-Trust factor that we talked about in Season 2 Episode 8.
Businesses That Need Sales Funnels
ALL businesses need sales funnels. So many e-commerce businesses do not create sales funnels. Sales funnels are also lacking in the author model.
Share Your Expertise on a Deeper Level
Take them past your book or low-priced product to ascend to the deepest level of working with you.
What Do You Do At No Pitch Events
Get them onto your mailing list! If they loved what you were speaking about, they can get to a higher level with you through your sales funnel.
If You’re Selling On Amazon
Don’t be afraid to have a backend funnel, like a card or an insert within the product that directs them to your website.
If You Have an E-Commerce Funnel
A basic sales funnel will increase your order value by 20% on average. If you have a multi-step e-commerce funnel with upsells and downsells, it increases your order value by 60%.
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