Content is important no matter what industry you're in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you're doing, creating content is what positions you as an expert in your space.
The Importance of Being Congruent
Consistency and congruency in how you show up on the interwebs is so important. A big part of that is knowing your own voice. Be the same person. You don't want to have a crazy ad that has nothing to do with your brand and you're a heart-centered entrepreneur.
You don't want to give them whiplash.
How to Create a Congruent Content Strategy
Start with the end in mind. What is the ultimate goal you are leading your clients toward? Then you build backwards.
This is your Yellow Brick Road Strategy, leading your clients to Emerald City.
People are ready to buy when they're ready to buy. Content helps nurture and, when done right, it can fast track them to buy.
Content Strategy Should Be As Many Pieces of Content As Necessary
You need to take a look at how long it takes your clients to convert. Sometimes you just don't know and that's why it is important to work backward. You might need a lot of warming up.
Be prepared and willing to put together as much valuable content as necessary to move people closer to converting.
Join us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.