On today's Social Media Marketing Happy Hour we continue with our Launch Formula, explaining how to launch your brand on social media.
Some Things to Keep in Mind When Launching Your Brand On Social Media…
Who is your target audience (see Avatar Training)
What message are you trying to convey to that audience?
What problem are you solving?
How do you want to make people feel when they interact with your brand?
Remember, just because you sell a weight loss solution it doesn't mean you should do a blanket approach to marketing. Weight loss to one person means finally getting their bikini body, while to someone else it's means not having a heart attack and dying young. Be sure you're clearly communicating with the audience you want to serve.
This is continued from Tuesdays' The Launch Strategy to Ignite Your Business.
