Have you ever got really caught up in a TV series?
Like, to the point you couldn't wait until the next episode? Maybe you even planned your week around when it was on?
If so, you've already learned some seriously advanced marketing techniques… and you probably don't even know it!
Think about it… you watch one episode of a show like 24, Dexter, The Sopranos, Madmen or Lost and you're hooked.
You even find yourself thinking about the dang show when it's not on, wondering what happens next!
See, TV writers have figured out how to use a “secret sauce” called the Zeigarnik Effect to cast a spell over their viewers to make sure they tune in each week.
The weird thing about it is, even when you know it's happening, you're still a prisoner to its effects.
Which is why I ended up reading ahead in Game of Thrones… I literally couldn't wait for the next season to find out what happened next!
(…man, wait till you see what happens to Cersei 😉
On today's Happy Hour we show you how you can use that same secret sauce to make your own email marketing 10x more powerful…
How to Write an Email Autoresponder Series that Sells
By
/ July 22, 2014 
