If you sell products or services via social media it's important you understand the Federal Trade Commission (FTC). The FTC is the agency that enforces truth-in-advertising rules about selling online, and in their first update to their Endorsement Guidelines since 2010, the FTC has put social media marketers on notice that they need to comply.
In today's episode we give you the lowdown, but since we're definitely NOT legal council, we'd still recommend you visit the FTC's FAQ page for more information 😉
