Season 2 Episode 6 – List Building & Email Marketing

list building

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These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list.

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Vanity Metrics Do Not Equal Profitability

99.99% of the time things like your follower counts and likes are not going to get you profit. Email is more profitable than anything else.


60/40 Split

As long as you're having 40% of your attention on branding and engagement, it's going to lower your cost per lead.

The other 60% should be focused on conversion.


Deliver Your Promises

You want to make sure that you deliver what you promised them and stay in that vein. You can't switch the topic in the funnel. Be congruent in your messaging.


Ask People to Respond

Ask them to respond to you often. This gives their email management the notification that you're important.


What To Do When Your List Is Not Engaged

You start behind without being proactive with your email list.


Automation vs Weekly Updates

Write 10 out of the gate and pre-schedule them and it gives you a ton of follow up emails.


Add a P.S. and Use Cliff Hangers

Don't finish your story as often as possible. You want people waiting with bated breath for your next email.


Lower the Friction

Make it so easy to generate loyal leads. Lead gen is getting more expensive. Deliver first!


Know Your Numbers

Whatever you are using to build your list has to be done in a way that makes your list juicy.


Where to Find Us

Download Traci's 3 Pillar Checklist

Follow Traci on Instagram

Dawn's Email Marketing Checklist

Follow Dawn on Instagram


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