The world of Digital Marketing has continued to wow us with amazing improvements and changes. With all that’s going on, it’s important for us to keep up so that we can stay ahead of the curve. And the Happy Hour girls have been busy doing just that! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk about a few things including Snapchat, marketing automation and traffic audits.
Snapchat
Traci has dove into Snapchat and she’s having a ball! She has been snapping every single day. You can follow her on Snapchat @tracireuter.
Snapchat is a fun way of getting attention, building a brand, being everywhere, and growing a following. There's fun things you can do there with the filters other stuff. Snapchat is a really fast paced platform and they are constantly making improvements and changing things. If you have a really visual business, it's a cool place to be. Another interesting thing about it is the fact that your Snapchat content can be repurposed. So if you shoot a short video, you can download it to your phone, put in on Twitter, Facebook, in different places and repurpose that.
Automation Webinar
Dawn had a powerful webinar recently that aimed to help you discover how marketing automation can help your business. This webinar is basically Marketing Automation 101. In there, Dawn talks about the 3 steps to automate your business. If you join in, you’ll learn how to make more money and get more free time (because that's really what automation does for a business).
The webinar is also the launch of Dawn's new program called “The Growth Hacking Academy”. This is a beta program that includes a new module every week that walks you through setting up your automated systems. The program also includes live Zoom calls where people can ask questions.
It's been a lot of fun coming up with a process for a new offer. It's cool that Dawn has made an irresistible offer that's hitting the mark! And it's also amazing how automation is applicable in so many different markets because the fact is if you can automate your business, it's going to improve, it will increase your bottom line and give you more free time.
Did you miss the webinar? You can register here
If automating your business is something you want to do or if you simply just want to learn more about it, you can register at https://happyhourhangouts.com/auto. Even if you aren't sure how automation can help you, you will get a ton out of this event.
Facebook Traffic
It is more effective for businesses to run ad campaigns on Facebook compared to Google AdWords. There are tons of other platforms and other ways to get attention, but Facebook still is the place when it comes to traffic. If your marketing, you have to pay attention to everything that’s out there but focus more on the thing that you know better and gives more results for your business. You should put 80% of your efforts on the place that’s getting you the results you want.
Running Facebook traffic can be incredibly frustrating if you don't know what you are doing. Many people who run paid ads get frustrated because they don't get the results they want right away. But you have to remember that when you are going into advertising, not only do you have to have a solid strategy, you also have to be able and willing to risk running ads without immediate results. It may take 30, 60, even 90 days before you can see results.
Traffic Audits
Traci recently started doing Traffic Audits for businesses that are running FB ad and not getting the results they'd hope for. So what does it entail? Basically, the small business owner gives Traci access to their Facebook Ads account. She carefully goes through it and looks at:
- where the areas of opportunities are
- the reason they're not getting the result they want
- the reason why they're getting super low relevant scores
And then provides them with a start to finish overview of the things that they need to change so that they can start getting the results that they need with their Facebook Ad campaigns. Then she will create a strategy that the small business owner can implement themselves or that she can implement for them.
You can see if a traffic audit would be a good fit for you by going to https://happyhourhangouts.com/coaching and be sure and mention the traffic audit in the comments.
