Podcast

Podcast Episodes

How to Uniquely Market Your Business

362: Customizing Your Marketing

In our last episode, we shared some stories and insights on why we missed the mark on a few things because we tried to copy other marketers without taking into consideration our unique voice and culture as a business. In this episode, Dawn and Traci continue the conversation and discuss the different ways you can customize your marketing and effectively grow your email marketing list.

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Tailoring Your Marketing Strategies to Your Business

361: Why A Cookie Cutter Approach Doesn’t Work

If you’re trying to do every aspect of running and marketing your business, the idea of templatizing your business is super appealing. But sometimes, it does more harm than good. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience. Remember, you must never forget to use your critical thinking skills, think about what message you want to get across, and look for ways how best you can represent yourself and your brand.

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Happy Hour Talks About Automation, Snapchat & Traffic Audits

360: Snapchat, Automation & Traffic Audits

Marketing has continued to wow us with amazing improvements and changes. With all that’s going on, it’s important for us to keep up so that we can stay ahead of the curve. And the Happy Hour girls have been busy doing just that! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk about a few things including Snapchat, marketing automation and traffic audits.

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