Season 2 Episode 20: Holistic Marketing vs Silo Marketing

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It is important to look at what marketing does for your business as a whole instead of just the silo marketing.

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Everything you do is traffic and content

Being a content creator is part of being a thought leader in your industry. Repurposing content is good. But it also is traffic to you.


Ads keep all search traffic up

It has a greater impact on the whole business than just visibility.


You have to think of the overall health

If you view it as silo marketing, honing in only on one area, you're missing out on the overall lift. If you allow it to, they will all synergistically work together.


In the beginning, things might just be content machine, but they can change to traffic machines.

You might not know your ROI for a very long time. Take podcasting for example. If you don't make it on New and Noteworthy, you can still grow to a popular place on iTunes by sharing with your existing audience.

Commit to being business owners that look at the business holistically instead of in a silo.


Where to Find Us

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

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Check out Traci on YouTube

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