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Season 2 Episode 16: Focusing on Visuals in Your Marketing

Season 2 Episode 16: Focusing on Visuals in Your Marketing

by Dawn & Traci | Aug 25, 2019 | Happy Hour, Podcast

Imagery and good creative assets are essential for marketing. You don’t have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good visualss because they are visual learners....
Season 2 Episode 15 – Features, Advantages, Benefit

Season 2 Episode 15 – Features, Advantages, Benefit

by Dawn & Traci | Aug 12, 2019 | Happy Hour, Podcast

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. You can tell when someone is struggling with their ad copy because it is only about the features. If...
Season 2 Episode 14: Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

Season 2 Episode 14: Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

by Dawn & Traci | Jul 29, 2019 | Happy Hour, Podcast

What do you do if you’re in an industry where you can’t leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Google, Facebook and, even...
Season 2 Episode 13 – Are You Getting Advice From the Right People?

Season 2 Episode 13 – Are You Getting Advice From the Right People?

by Dawn & Traci | Jul 15, 2019 | Happy Hour, Podcast

It’s challenging to know who to take business advice from, but with time and mistakes comes wisdom. Here are our best tips for weeding out the bad advice.   Remember, everyone is human. All of the experts out there are human. Nobody knows everything and...
Season 2 Episode 12 – Why Not Having a Sales Funnel is Hurting Your Profits

Season 2 Episode 12 – Why Not Having a Sales Funnel is Hurting Your Profits

by Dawn & Traci | Jun 30, 2019 | Email Marketing, Happy Hour, Podcast

If you don’t have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach It’s the Yellow Brick Road you lead your customers down. You need to make sure it makes...
Season 2 Episode 11 – Strategies to Go From Startup to Scale… without Losing Your Mind

Season 2 Episode 11 – Strategies to Go From Startup to Scale… without Losing Your Mind

by Dawn & Traci | Jun 17, 2019 | Happy Hour, Podcast

When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we...
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