by Dawn & Traci | Jun 30, 2019 | Email Marketing, Happy Hour, Podcast
If you don’t have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach It’s the Yellow Brick Road you lead your customers down. You need to make sure it makes...
by Dawn & Traci | May 13, 2019 | Email Marketing, Happy Hour, Podcast
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You We all struggle with negative feedback. It feels bad, but as you grow bigger, the more...
by Dawn & Traci | May 6, 2019 | Email Marketing, Podcast
These are our favorite techniques to build your list and maintain active email marketing. We’ll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 99.99% of the time things like your follower counts and likes are not...
by Dawn & Traci | Apr 29, 2019 | Email Marketing, Podcast
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. Conversion Rates Start with your sales or opt-in page, and look at how many people are purchasing. This is important because you could...
by Dawn & Traci | Feb 16, 2015 | Blog, Email Marketing
As solopreneurs, it can be tough to stay on top of all the upcoming holidays… that's why we wanted to share this awesome Email Marketing Holiday Calendar. People hate to be sold, but they love to buy. That's why showing up in their inbox at the right time is so...