Season 2 Episode 18: A Beginner’s Guide to FB Ads

facebook ads for beginners, facebook, social media,

Looking for a beginner's guide to Facebook ads? If so, you're in the right place. In this episode of the Social Media Marketing Happy Hour Podcast, hosts Tracy Reuter and Dawn Marrs dive into a beginner's guide to Facebook ads, aiming to demystify the process and alleviate common fears associated with it.

Tracy shares her insights on the importance of having the right mindset and system in place before investing in ads, emphasizing the need for businesses to see advertising as an investment rather than an expense.

The discussion covers various topics, including the critical role of the Facebook pixel, how to set realistic budgets, understanding return on ad spend (ROAS), and the value of content marketing as a precursor to ad investment.

The hosts also touch on the importance of strategic thinking when outsourcing Facebook ad management, distinguishing between freelancers and agencies, and caution against hiring without due diligence.

By sharing practical advice and personal experiences, Tracy and Dawn aim to equip small business owners and entrepreneurs with the knowledge to confidently start using Facebook ads to grow their businesses.

Mastering Facebook Ads: A Beginner's Guide Time Stamps

00:00 Welcome to the Social Media Marketing Happy Hour Podcast
00:17 The Casual Pre-Recording Banter
00:50 Diving Into Facebook Ads: A Beginner's Guide
01:15 Understanding the Fear of Facebook Ads
02:16 The Importance of a Solid System and Mindset for Facebook Ads
04:52 Budgeting and Capital for Facebook Ads
06:03 Content Marketing vs. Facebook Ads for New Businesses
07:22 Investing in Growth: The Strategy of Successful Businesses
09:51 The Practicalities of Facebook Ad Spending
13:48 The Value of Branding and Visibility Through Ads
16:10 Retargeting and Setting Clear Goals
16:55 Exploring Service Levels in Coaching and Consulting
17:00 Building a Value Ladder for Your Business
17:49 Strategies for Promoting Lower Ticket Offers
19:40 Leveraging Facebook Ads and the Importance of the Facebook Pixel
21:11 The Right Time to Outsource Your Facebook Ads
22:29 Choosing Between Freelancers and Agencies for Facebook Ads
28:25 Questions to Ask When Outsourcing Your Advertising
30:18 The Importance of Continuous Learning and Accreditation in Advertising
34:03 Wrapping Up: Getting Started with Facebook Ads

Where to Find Us

The Happy Hour Hangouts Resources

Get on Traci's Masterclass Waitlist

Dawn's 10 Secrets to Get More Clients with Email Marketing

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