How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.
Not Everybody is Going to Love You
We all struggle with negative feedback. It feels bad, but as you grow bigger, the more authentic you are, the more polarizing you will be.
Authenticity is Believable
When you're looking at your marketing, you need to make sure you deeply care about your people.
Do it for the benefit of people, not just to benefit you.
Ain't nobody got time for another narcissist. This shows up in everything, not just marketing.
You are working against a BS Meeter & Short Attention Span
Put everything in your power to get people to say yes to your offer. Even though running an evergreen deadline might feel shady, you are doing it for them to get them to transform. These evergreen deadline funnels can be airtight and authentic.
Authenticity in Ad Copy
Put the authenticity and integrity out there with really good value before you are asking for something.
Authenticity in Email Marketing
Write an email like you're writing it to a friend.
The Importance of Social Media
People are so tired of the spammy-ness, and social media, like Facebook, are really cracking down.
Using Bots in Authenticity
Whether you name your bot or not, you need to make sure you say you are a bot in your initial message. The masses are not comfortable yet.