Do you believe in utilizing paid traffic for your business? If you do, we have great news for you! Facebook has proven yet again that it is an incredible source of traffic for businesses because of its new paid advertising strategy, Facebook Lead Ads.
In this episode, you’ll hear Social Media Marketing Happy Hour girls Dawn and Traci talk about the next big thing in the social media paid advertising realm. This could just be a game changer for your business!
About Facebook Lead Ads
The Facebook Lead Ad will look somewhat like a sponsored post on a Facebook user’s news feed. When someone clicks on that box, it will take them from the ad straight to the opt-in within Facebook and will prepopulate based on the user’s information on Facebook. It’s so simple because all they have to do is to verify the information that has already been collected by Facebook from their profile.
Keep in mind though that in order to use this new campaign, you have to strictly follow the Facebook Ad guidelines.
What this means for advertisers…
- You can utilize information that are tied to Facebook accounts already. No need to ask the potential lead for more information. This is great because if you asked for more information, especially for cold traffic, you'll have a lower conversion rate because people don’t like to give out all their personal information to just anyone. The less information you're asking for, the greater chances you'll get the lead.
- You can tell Facebook what information you want from people you are collecting lead information from. You can go as specific and as tailor-made for your business as you want
- This will eliminate the need for landing pages. You will still likely need an ad that's compelling enough for people to hit the submit button. But it is made simpler because you don't have to create a lead capture page (although it is really not that difficult to create a lead capture page, just saying.) You are able to circumvent that process.
What this means for mobile…
In today’s modern technological era, it is safe to assume that most if not all ads perform better on mobile. Most people access Facebook from mobile devices now, be it their smartphones, tablets, and other gadgets. This is the very reason why you have to ensure that when you're running to a lead capture page from a mobile phone, your landing page HAS TO BE easy for the user to use and understand. The likelihood of them following through and becoming a lead goes up when you’ve done your part to make it more mobile-responsive. You'll see a higher conversion rate for sure!
One thing that has to happen…
You still have to send them somewhere that actually delivers on the promise you made in the ad. Also, you have to make sure that the ad and the lead capture page are congruent with each other.
The leads have to get from Facebook's platform into your autoresponder in order to build your list, it looks like it's going to be via an API integration which means that your autoresponder will need to create that integration. Double check before you run your ads that you can actually integrate your autoresponders. If your autoresponder hasn't come up, you still can collect leads without integration but you'll have a problem if you can't manually input your leads.
As a business owner, if you are somebody that makes Facebook ads a priority, set aside some money for paid marketing. Your business will grow faster if you utilize paid traffic! Not just on Facebook, but also on Instagram, Twitter and other social media platforms.
It is actually a very exciting time to take your marketing up and learn how to target your ideal client and what to do with that. Try to expand your skills and knowledge. In line with this, we are offering our Twitter Workshop for a limited time for only $7! If you are interested, click on this link: https://happyhourhangouts.com/tw.
Also, if you are ready to take your business to the next level and you want us to have a look at where you are at so we can give you some recommendations, apply for a coaching consultation here: https://happyhourhangouts.com/coaching.
