One of our listeners asked if they should be building an email list and “soliciting” people via email. Today Traci and Dawn ask you, “Is email marketing dead?”
How is email marketing relevant in today's marketing online?
Well….. we are so glad you asked. So you've built a large social media following and the next day Twitter/Facebook/Instagram/Pinterest Etc. shut their doors. Now what? What happens to your thousands of followers? How do you plan on communicating with them now? If you already have a growing list, How do you not come off like a spammer? Let's talk open rates and opt out rates. How are yours? Are your email always promote something or have some call to action to buy? Is the content even relevant?
Guess what, Email marketing is not dead and you are not going to want to miss this show!
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The best is yet to come and we'll see you in the next episode.